Senior Mechanical Engineer – Collaborator
Travis Myers is a Senior Mechanical Engineer with more than 18 years of experience in mechanical design, automation, manufacturing, testing, and materials science. His work at a major engineering and manufacturing company has further strengthened the skillset he brings to Whiterock. His relationship with Whiterock began informally through a mutual supplier, and he soon began advising Whiterock on engineering problems he found fun and interesting. This marked the start of a long running collaboration.
One of Travis’s earliest contributions involved helping Whiterock quantify friction within exercise machines for the first time. Using a Chatillon force gauge, load cells, a position sensor, and data acquisition with Excel and Power Wedge, he helped generate the earliest meaningful measurement data Whiterock had on how friction affected machine behavior. This work strengthened Whiterock’s mechanical foundation and supported the company’s early mechanical improvement efforts.
Travis wrote the first versions of Set Builder and Rep Builder in LabVIEW. In each program he created the original algorithmic frameworks for force, position, and time based measurement. These algorithmic foundations remain at the core of Whiterock’s modern software and are still used today in Version 3.0. His work demonstrated how real time feedback could reshape not only machine tuning but the training experience itself.
As the company’s ambitions grew, Travis contributed to several generations of projects. These ranged from early isotonic robot concepts to a research effort at the University of Wisconsin Milwaukee. During this period he also developed a wide array of sensor mounts and integration methods that allowed Whiterock to gather increasingly precise mechanical and user feedback data. This included the compliance measurement projects that advanced Whiterock’s understanding of machine behavior and helped Whiterock better understand the spongy feel common in many machines.
Travis continues to provide mechanical, sensor, and system level insight to Whiterock, along with designing parts for the ecosystem as needed. His work has included advising through multiple software cycles and supporting external developers as the platform has matured into a sophisticated measurement driven training system. Across more than a decade of contributions, Travis has played a pivotal role in bridging mechanical engineering with Whiterock’s vision of precise and data rich strength training, and his foundational work remains embedded in the company’s current generation of technology.